May 19 2014

Video Marketing Pointers That Can Improve Your Campaigns

Video Marketing Pointers That Can Improve Your Campaigns

With so many different marketing strategies out there, you would be crazy not to take advantage of them. Video marketing is certainly one tool that can give your business a decisive edge! This article has some great techniques for building quality videos.

If you offer services to your customers, the best way to give them an idea of what you do is to create a video that documents the different steps you take to perform this service. You should have a friend follow you with a camera the next time you perform this service for a customer.

Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.

Try not to stress out if your video is not perfect. People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.

People are always searching for how-to videos. You can attract a lot of people by creating some video tutorials on topics your customers will be interested in. If you seem like an authority, people will be interested in seeing what other videos you have.

If you are new to video marketing, don’t worry too much about the equipment you are using. You do not need a professional television or movie camera to do video marketing. A simple camera will work just fine, as long as it can deliver good quality digital videos. A webcam is never a good idea for video marketing.

Never overlook your video content analytics. You can tell so many different things from the statistics that are provided. This information can help you find other ways to attract viewers.

Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know that new content is up, via your blog and email or newsletter list. However, also make sure to promote it to new readers through social media posts and search engine optimization techniques within your budget.

Short videos are best. People online have very short attention spans these days online. Three minutes or less should be your goal. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.

Make a video, not a commercial. Even if you are selling something, people don’t like watching commercials, either on television or online. Instead, make a video that is fun or informative, while still related to your product or service. People looking at videos are usually looking to be entertained, not pitched to.

A call to action is an important part of any video you make. What do you want the viewer to do after watching the video? Would you like them to visit your site and to buy your product? as well as to leave a reply in the comments? If you l know what you want, hey’re highly likely to follow through.

Make use of music. Think back to some of the memorable commercials you’ve seen in the past and you’ll soon learn the positive impact that music can have. Look for music that is suitable, and work that into your video. This way, your video is more enticing to your viewers. When you don’t want to be the center of attention, this is a great way to go.

A great tip for any business who is thinking about video marketing is to find someone who can champion your company internally. Everyone has that one person who is always enthusiastic, and this is the person you should be placing in front of the camera. Their enthusiasm and upbeat attitude are sure to translate onto the video.

If you are using videos as a part of your marketing campaign, closely monitor all comments and respond quickly. Many times other marketers will post a video comment to your page. Decide quickly if you are going to allow those types of comments to be placed on your YouTube page.

If you are shy about showing your face, or if you don’t have a spokesperson yet, then try posting Google Search Stories. The purpose of them is to actually show your viewers a video of you doing a Google search of your business, and then showing them your site’s best properties, such as highlights and guest contributions. This will help your viewers be more knowledgeable about your business, which will likely lead them to check you out.

Use cliffhangers in your videos. You don’t always have to stop at just a single video. By creating a series of educational videos, you can lead viewers using “episodes.” Make “open loops” where your idea is “to be continued” in your next video. This keeps the audience engaged, helps you educate viewers in multiple videos, and also helps lead them back to your website.

Consider making a video for your business if you want an easy way to promote your business. Take what’s in the above article and make your creativity grow. Your video is really an extension of your business, so it is something that you really want to put a lot of effort into. It might be the best thing you every do for your company.

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