Sep 19 2015

How To Win Sales And Influence Buying Decisions Via The Inbox

Posted by administrator in Business, Business Tips, Marketing

How To Win Sales And Influence Buying Decisions Via The Inbox

You can grow a very large customer base through email marketing. There are dozens of choices in email marketing and it can become overwhelming. The information provided here can assist you as you learn more about email marketing, and how it can help your business.

When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.

Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.

Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.

If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

Make sure that you have an unsubscribe link that is easily visible within your emails. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.

Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.

When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.

As said before, email marketing is a great way to reach customers and grow a business. These tips can help you learn to be the best at email marketing.

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