Jul 30 2015

Getting Maximum Mobile Marketing Impact With Minimum Effort

Posted by administrator in Business, Business People, Business Tips, Marketing

Getting Maximum Mobile Marketing Impact With Minimum Effort

You are pressed for money and need a way to bring in more customers. You have a pretty good feel for marketing, but still have not found the one solution that will really meet all of your needs. Read this article on mobile marketing and you may be surprised with what you find out.

Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!

Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.

Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on. Read entire article.

Jul 27 2015

Upgrade Your Mobile Marketing With These Great Ideas

Posted by administrator in Business, Business People, Business Tips, Marketing

Upgrade Your Mobile Marketing With These Great Ideas

Well, you’ve decided to enter into mobile marketing. Pretty exciting, huh? Well, except for the fact that there is so much information that you have no clue where to even begin! Don’t worry though, here are a few mobile marketing tips for you. Listed below are some tips that will help you to get started and organized, so that you can become a successful marketer.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time. Read entire article.

Jul 27 2015

Maximize Your Marketing Dollars With Great Mobile Marketing

Posted by administrator in Business, Business People, Business Tips, Marketing

Maximize Your Marketing Dollars With Great Mobile Marketing

With today’s very technologically advanced society, you could pick up your contact with customers through mobile marketing! However, without the proper know-how on mobile marketing, it could be a disaster. This article will provide you with the information that you need to know, so that you can get the customers you want, through mobile marketing.

Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable and relevant information or offers but do not respond well to overwhelming volumes of messages. Many people today are bombarded by e-mails and text messages, so make sure your communications stand out as providing value without being annoying.

Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.

Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary. Read entire article.

Jul 27 2015

Johnston’s Additional Featured Parts Can Outfit Any Lift Truck Model for Safe Use

Posted by admin in Uncategorized

Lift trucks are an essential part of any warehouse operation. It isn’t too easy to effectively move products or materials without them, plus they can make the job safer for everyone involved. But while safety is a major attraction to using lift trucks in the first place, it’s important that you take precautions so that the machines are safe for the people working in and around them. It is heavy machinery, after all. That’s where Johnston Equipment comes in. They’re the number one provider of forklift equipment throughout Canada and they offer every single additional part that you may need for the safest working environment possible.

It’s important for your company’s lift truck fleet to be a fluid part of your workplace, so Johnston has several crucial add-on parts that may be necessary. While every lift truck comes automatically outfitted with a horn, you may want to add an audible alarm for situations where the driver cannot see pedestrians while moving around. There are also various lights that could be added on to the vehicle for support, like travel lights or work lights to provide greater illumination in darker workspaces. Similar to an alarm, it might also be a good idea to get a warning light for the top of the truck to clearly indicate when the truck is in motion.

It is equally important to ensure the safety of the person in control of the lift truck and Johnston understands this as well. Their fall protection options are crucial for any safe working environment. You can outfit your machine with a retractable or an energy-absorbing tether, a body belt, or even a full body harness – whatever is most comfortable for your workers.

As an alternative to belts or harnesses, you can also set up a guardrail with a three-bar side gate. A side gate power disconnect switch can equally be installed which can be employed to make sure that flip-down side gates on any model must be down and secure before any operation can take place. While it may be easier and faster in some cases to complete simple moving tasks without necessarily locking down the side gate, again, safety must be the priority and this disconnect switch can seriously deter from avoidable accidents occurring on the job.

Of course, Johnston also provides their patented repair service if any of these individual parts break down, meaning you won’t be out of service for long. No matter how small the part, a Johnston repairman will come to your workplace and fix it in four hours or less. It just goes to show that worker safety is by far their most important priority.

Image source: Johnston

Jul 23 2015

Mobile Marketing Messages That Keep Your Customers Engaged

Posted by administrator in Business, Business People, Business Tips, Marketing

Mobile Marketing Messages That Keep Your Customers Engaged

With more and more businesses developing their own mobile apps and technology platforms, it is becoming more important than ever to keep up with the trends and offer your own specialized mobile marketing strategy. The advice in this article should provide you with insight that can suggest an effective starting point for your mobile marketing campaign.

Your first step should be focusing on building a database. Cell phone numbers are not the only thing you will want to add to your list. Make sure you get your customers’ permission before you add anything. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.

When performing mobile marketing it is important to provide real value to your customers. Mobile devices are an important part of lives today. If you send a text message, it needs to be relevant and meaningful for the recipient. Don’t send a college student a $5000 a plate dinner invitation, a $10 coupon will prove a lot more valuable.

With with your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. Find out what exactly your customers are looking for. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them. Read entire article.